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This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication. advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to other duties.

CRICOS code: 105497H

Course Duration

Total Course Duration of 52 weeks include:

  • Face-to-face sessions in the classroom

  • Simulated business/real work place sessions

  • Study Breaks


Entry Requirements

  • Completion of Diploma of Marketing and Communication core units

  • Overseas student must have a minimum overall band of IELTS 5.5 or equivalent.

Career Opportunities

  • Marketing Director

  • Marketing Manager

  • Marketing Coordinator

  • Assessor


The units of competency are assessed using any of the following methods:                                                        

  • Role Play

  • Case Study

  • Activities

  • Written Test/Practical Test

  • Simulated Business

  • Projects

  • Observation/Third-Party Report


Unit Competencies

  • BSBMKG621  Develop organisational marketing strategy

  • BSBMKG622  Manage organisational marketing processes

  • BSBMKG623  Develop marketing plans

  • BSBTWK601  Develop and maintain strategic business networks

  • BSBMKG624  Manage market research

  • BSBMKG628  Lead organisational public relations

  • BSBLDR601   Lead and manage organisational change

  • BSBSTR601   Manage innovation and continuous improvement

  • BSBCRT512   Originate and develop concepts

  • BSBMKG541 Identify and evaluate marketing opportunities

  • BSBMKG542 Establish and monitor the marketing mix

  • BSBMKG552 Design and develop marketing communication plans

Further Study

After Successful Completion of Advanced Diploma of Marketing and Communication, students can progress to undergraduate degree level studies at universities.

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