This  qualification reflects the role of individuals who use well developed marketing and communication skills and broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to her duties.

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Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

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CRICOS code: 105495K

 

Course Duration

Total Course Duration of 52 weeks include:

• Face-to-face sessions in the classroom

• Simulated business/real work place sessions

• Study Breaks

 

Entry Requirements

• Completion of Year 10 or equivalent

• Overseas student must have a minimum overall band of IELTS 5.5 or equivalent.

 

You will need

Positive attitude and an interest in Marketing and Communication. No previous training in Marketing and Communication is required to undertake this course.

 

Career Opportunities

• Marketing Officer

• Public Relation Officer

• Junior Brand Manager

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Assessment

The units of competency are assessed using any of the following methods:                                                        

• Role Play

• Case Study

• Activities

• Written Test/Practical Test

• Simulated Business

• Projects

• Observation/Third-Party Report

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Units of Competencies

• BSBCMM411  Make Presentations

• BSBMKG434  Promote products and services

• BSBMKG433  Undertake marketing activities

• BSBMKG435  Analyse consumer behaviour

• BSBMKG439  Develop and apply knowledge  of communication industry

• BSBMKG440  Apply marketing communication across a convergent industry

• BSBWRT411  Write complex documents

• BSBCRT413   Collaborate in creative processes

• BSBCRT412   Articulate, present and debate ideas

• BSBTEC303   Create electronic presentations

• BSBMKG442  Conduct e-marketing communications

• BSBMKG437  Create and optimise digital media

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Further Study

After Successful Completion of Certificate IV in Marketing and Communication, students can pursue the Diploma of Marketing and Communication