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This qualification reflects the role of individuals who use a sound of theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

If you're already working full-time in a marketing team and want to take your career to the next level, this course can provide you with the training needed to create marketing and advertising opportunities that can produce successful outcomes.

CRICOS code: 105496J


Course Duration

Total Course Duration of 52 weeks include:

  • Face-to-face sessions in the classroom

  • Simulated business/real work place sessions

  • Study Breaks


Entry Requirements

  • Completion of Certificate IV in Marketing and Communication core units

  • Overseas student must have a minimum overall band of IELTS 5.5 or equivalent.


Career Opportunities

  • Marketing Officer

  • Marketing Manager

  • Digital Marketing Strategist

  • Public Relations Manager


The units of competency are assessed using any of the following methods:                                                        

  • Role Play

  • Case Study

  • Activities

  • Written Test/Practical Test

  • Simulated Business

  • Projects

  • Observation/Third-Party Report

Unit Competencies

  • BSBMKG541  Identify and evaluate marketing opportunities

  • BSBMKG542  Establish and monitor the marketing mix

  • BSBMKG552  Design and develop marketing communication plans

  • BSBMKG555  Write persuasive copy

  • BSBPMG430  Undertake project work

  • BSBMKG548  Forecast international market and business needs

  • BSBMKG550  Promote products and services to international markets

  • BSBMKG544  Plan and monitor direct marketing activities

  • BSBOPS505  Manage organisational customer service

  • BSBSTR501  Establish innovative work environments

  • BSBMKG435 Anaylse consumer behaviour

  • BSBMKG439 Develop and apply knowledge of communications industry


Further Study

After Successful Completion of Diploma of Marketing and Communication, students can pursue the Advanced Diploma of Marketing and Communication

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